Welcome to Ascend Coaching’s Privacy and Cookies Policy. We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website at www.ascendcoach.co.uk, your rights under the law, and how the law protects you.

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1. Who We Are

We are Ascend Coaching, the data controller responsible for your personal data.

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If you have concerns about how we handle your data, you have the right to contact the UK’s data protection authority, the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we’d appreciate the opportunity to address your concerns directly — you can contact us first at aaron@ascendcoach.co.uk.

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2. The Data We Collect About You

“Personal data” means any information that identifies an individual. It doesn’t include anonymised data. We may collect, store, and use the following categories of personal data:

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• Identity Data: Name, title, date of birth, gender.

• Contact Data: Address, email, telephone numbers.

• Financial Data: Payment details (e.g. bank account or card numbers).

• Transaction Data: Records of payments and purchases.

• Technical Data: IP address, browser type, device info, and access logs.

• Profile Data: Username, password, preferences, feedback, survey responses.

• Usage Data: Information on how you use our website and services.

• Marketing and Communications Data: Your communication and marketing preferences.

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We may also collect Special Category Data, including information about your health, to ensure we provide safe and effective coaching services.

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We may also gather aggregated data (statistical or demographic) which is not considered personal unless it can identify you directly or indirectly.

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3. How We Collect Your Data

We collect data through:

• Direct interactions: When you complete forms, contact us by phone, email, or through social media.

• Automated technologies: As you browse our site, we collect technical data using cookies and similar tools.

• Third parties or public sources: Including services like Google or public registers like Companies House.

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4. How We Use Your Personal Data

We only use your personal data when the law allows us to, such as:

• To perform a contract we’re about to enter into or have entered into with you.

• For our legitimate business interests (provided your rights don’t override them).

• To comply with legal or regulatory obligations.

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Marketing

You may receive marketing communications if you’ve requested information from us or purchased services and have not opted out.

We will always get your explicit consent before sharing your data with any third party for marketing purposes.

You can opt out at any time via unsubscribe links or by emailing aaron@ascendcoach.co.uk.

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5. Cookies

We use cookies to enhance your browsing experience. Cookies are small text files stored on your device. You can block them via your browser settings.

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Types of cookies we use:

• Strictly necessary cookies – for site functionality.

• Performance cookies – help us understand how visitors interact with our site.

• Functionality cookies – remember your preferences.

• Targeting cookies – track browsing habits to serve relevant content.

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We may use third-party tools such as:

• Google Analytics

• Facebook Pixel

• Google AdWords

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These help us improve the website and measure marketing effectiveness. All tracking is anonymous.

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6. Disclosures of Your Data

We may share your data:

• If we sell the business or part of it.

• Within our group (as defined under the UK Companies Act 2006).

• If legally required, or to protect safety, property, or rights.

• To prevent fraud or reduce credit risk.

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All third parties must respect the security of your data and process it lawfully, under our instructions only.

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7. International Transfers

We may transfer your data outside the UK/EU (e.g. to third-party service providers). We ensure any transfer provides adequate protection under applicable laws. You can contact us to learn more about these safeguards.

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8. Data Security

We have implemented robust security measures to protect your data from accidental loss, misuse, or unauthorised access. Only those with a business need can access your data, and they must follow strict confidentiality obligations.

In case of a data breach, we will notify you and relevant authorities when legally required.

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9. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose we collected it for, including legal, regulatory, tax, or reporting requirements.

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In some cases, we may keep data longer if needed to resolve disputes or enforce agreements.

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10. Your Legal Rights

You have the right to:

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• Request access to your personal data.

• Request correction or erasure.

• Object to or restrict processing.

• Request transfer of your data to another party.

• Withdraw consent at any time.

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You will not be charged for exercising your rights. We may require identity verification and additional information to process your request efficiently. We aim to respond within one month.

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If you have any questions about this policy or want to exercise any of your rights, please contact: aaron@ascendcoach.co.uk